A turn-key hospitality asset on 2.5 hectares — hotel, branded villas, spa and a full sports arena — built for the world's fastest-growing travel markets and timed for the 2030 FIFA World Cup.
One destination that captures four booming demand streams at once. Nothing of this kind exists in Marrakech today.
22-key charm hotel + 11 branded private-pool villas facing the Atlas Mountains, international standard.
Six padel courts and a convertible football / multisport field for academies, clubs and national teams.
Full wellness & vitality centre — the reason a growing share of travellers now choose a destination.
Restaurants, sports bar, chiringuito and event spaces for team-building, seminars and MICE.
Morocco just beat its 2026 tourism target two years early — and is investing to nearly double arrivals again by 2030. Marrakech leads the country on both demand and room rate.
Millions of visitors · 2030 is the national target
Marrakech alone welcomed 2.5 million+ visitors in 2024, with occupancy climbing to 71% and overnight stays up 6% year-on-year.
Tourism revenue hit a historic MAD 112 billion (+43% vs 2019). The state is extending the high-speed TGV to Marrakech and expanding the airport — infrastructure that lifts every hospitality asset in the city.
Marrakech Menara (RAK) handled 9.3 million passengers in 2024, the 7th-busiest airport in Africa, with 108 destinations on 37 airlines — now including direct North-American routes.
Paris runs ~46 flights every week. For a training camp, a corporate retreat or a wellness break, guests arrive in a few hours — then reach the resort in minutes. A new airport expansion is already contracted ahead of 2030.
Taha sits at the intersection of the travel markets growing fastest right now — and Marrakech has no integrated venue that captures them together.
From ~$1.2T in 2024, ~12% CAGR. Football is its single largest segment.
Crossed $1 trillion in 2024 — and MENA is the world's #1 growth region.
The fastest-growing sport on earth: ~25M players, ~50,000 courts and climbing.
A host city for the FIFA World Cup — surging demand for elite training bases.
Illustrative: appetite for premium sport & wellness stays vs. venues that can serve it
Marrakech has luxury riads, golf estates and standalone spas — but not a single resort that combines international-brand hospitality, professional sport facilities and a wellness centre on one site.
Taha Resort is the first-mover. It turns four separate reasons to travel — sport, wellness, business and leisure — into one destination that fills rooms all year, not just in season.
Academies, clubs and national squads privatise the resort to train, recover and camp — with courts, a field, a spa and full board on site.
Seminars, incentives and corporate retreats that mix meetings with sport and wellness — a differentiated venue minutes from a global airport.
Travellers who plan a trip around taking care of their body — spa, fitness, padel holidays and vitality programmes in a warm, year-round climate.
Each competitor captures a single reason to travel. Taha captures them all — which is what smooths seasonality and multiplies revenue per guest.
| Classic hotel | Sports academy | Wellness retreat | Taha Resort | |
|---|---|---|---|---|
| Luxury hospitality & villas | ✓ | – | ~ | ✓ |
| Pro sport facilities (padel + field) | – | ✓ | – | ✓ |
| Spa & wellness centre | ~ | – | ✓ | ✓ |
| F&B & events on one site | ~ | – | ~ | ✓ |
| Built for training camps & MICE | – | ~ | – | ✓ |
| World Cup 2030 ready | – | ~ | – | ✓ |
A five-year forecast built on multiple, low-seasonality revenue streams — rooms, food & beverage, sport, events and wellness.
US$ millions · projection
Where the $24.5M comes from — no single dependency
Construction is phased over ~18 months to open ahead of the 2030 World Cup. Costs: land $2.5M · hard $7.5M · soft $0.8M.
The tourism & leisure sector benefits from tax exemptions and state subsidies. Figures are indicative forecasts for discussion and do not constitute a guarantee of return. Full model available in the confidential dossier.
Request the confidential investor dossier — full financial model, plans, permits and delivery timeline.
jamilmarchal@gmail.com · +212 610-020202
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